You.i TV’s Journey to Powering (and Being Acquired by) One of the World’s Largest Media Companies

Case Studies

Quick Facts

  • Founded: 2008
  • Headquarters: Ottawa, ON
  • Investment: 2016 + 2017
  • Structure: Preferred Equity + Term Debt
  • Use Cases: Expansion, Runway Extension
  • Exit: Acquired by WarnerMedia in 2020

About You.i TV

You.i TV provides a software platform to global media companies enabling development teams to use one code base to quickly and easily build market-leading apps for tablets, game consoles, streaming devices, set-top boxes, and Smart TVs.

You.i TV was established in 2008 in Ottawa, ON and made waves in the video industry becoming the backbone of the streaming applications for customers including AT&T, Warner Brothers, National Geographic and more.

The Objective:

The right mix of capital to fund a shift from a services to product focus, while quickly growing the global footprint

You.i TV’s objective was to build on its impressive early customer wins to further develop and diversify its customer base. In tandem, the company also needed to reduce its reliance on providing services through greater “productization” of its software development platform offering.

“Our intent from the beginning was to help developers take control of the fragmented world out there and give them the technology to make their users into fans,” said Jason Flick, co-Founder & CEO. “We did that and did it well, but we soon realized it was time to enter new markets and that required outside support and additional capital.”

You.i TV had received venture funding in addition to a strategic investment from Time Warner when it began the search for funding from compatible investors to help accelerate its growth. The company and its shareholders knew what they wanted: a software investor that offered flexible funding strategies and prioritized growth over profitability.

After determining mutual fit, Vistara made an initial growth equity investment into You.i TV by participating in the company’s Series B financing in early 2016 alongside new and existing investors.  As they continued to invest in customer growth and product improvements Vistara provided growth debt to You.i in late 2017 to further extend the company’s runway without pricing equity as it planned towards its expected Series C financing.  In the second half of 2018 the company completed a Series C raise of an additional US$23 million led by new technology and media investor Causeway Media.

Why Vistara?

A trusted partner willing to provide both debt and equity when the company needed each

“By aligning interests through an equity investment and Vistara’s willingness to provide additional growth debt, it made them a natural choice as a growth partner,” said Jason Flick, Co-founder and CEO of You.i TV.

Jason added “The team at Vistara are awesome and I would highly recommend them as a partner. Their insight on financing strategy – when and how to consider equity and debt at different points in our growth cycle – as well as their ability to access varied types of capital through their connections were both invaluable in furthering our development.”

The Outcome

You.i TV Acquired by Strategic Investor

You.i TV was able to develop a world class video app development platform with a global footprint and developer community.  Its international client list grew to include other marquee names such as Fox, NFL, NBA, Twitch, A&E and The Weather Channel.

In December 2020, long-term customer, investor and media giant WarnerMedia (part of AT&T) acquired 100% of You.i TV.  You.i TV has become a core element of WarnerMedia’s technology stack, increasing developer efficiency, and accelerating delivery of key strategic properties to consumer devices around the world.

With this strategic exit, the founding shareholders and employees were able to achieve a very meaningful financial outcome, with many taking on key roles within WarnerMedia.

Learn more about You.i TV.

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